6 Best AI Copywriting Tools (December 2024)

1. Copy.ai

Overview

Copy AI is an AI-powered copywriting tool that aims to save users time and increase traffic and conversions. It can generate content for various formats, such as marketing copy, social media captions, Google ads, landing pages, and long-form blog posts, among others. Users can also instruct the AI to write in a specific tone appropriate to the situation, such as a formal tone for academic essays or a persuasive and humorous tone for social media content. Copy.ai offers automated keyword optimization, sentiment analysis, and readability scores when creating articles. The platform uses proprietary technologies, including language understanding models, text generation algorithms, and pre-trained datasets to generate content at scale. Collaborative work is also possible within the platform, with an API available for custom application integration, allowing for increased scalability. Detailed tutorials and personalized advice are also available through the platform’s excellent customer support.

Key Features

• Generates high-performing marketing copy using advanced algorithms and deep learning technology
• Utilizes natural language processing for contextual understanding and improved accuracy
• Provides personalized recommendations and automated optimization
• Includes additional tools and add-ons such as a verb booster, sentence simplifier, and grammar checker
• Easily integrates with popular marketing tools such as WordPress, Shopify, Mailchimp, etc.
• Provides detailed analytics on performance improvement over time
• Offers fast output and a variety of over 90 templates
• Provides support for over 25 languages

Pricing

Pros and Cons

Bottom Line

CopyAI is a versatile AI writing tool that is user-friendly and provides good value for various writing tasks. However, the quality of its generated content may not always meet expectations and require further editing by a human writer. Although it has its flaws, CopyAI offers high-quality output and is packaged with fun templates. The tool’s free plan is great for light copywriting, and its Pro plan is affordable for unlimited word usage, making it ideal for high-volume content generation. Despite having fewer integrations compared to some of its competitors, CopyAI provides many free generation tools for various types of content such as emails and social media copies.

2. Anyword

Overview

Anyword is an AI-powered copywriting tool that offers multi-language support and templates, but goes further by providing specific support for engaging audiences. It allows users to create various types of content, including blog posts, articles, web copy, and product descriptions, with the added benefit of grammar and spelling checks. Anyword’s “predictive performance score” can assess potential audience engagement and responsiveness for different demographics. Its unique keywords can also improve conversion rates and attract more clients. Anyword’s team has continuously refined its technology since its launch in 2012 to become one of the most advanced AI tools available.

Key Features

• Offers a variety of features to create AI-generated text that converts clients and generates consumer interest
• Text personalization allows users to find the best phrases for the highest response rates
• It can use relevant keywords from a preset library or custom keywords to optimize text
• The tool includes a predictive performance score to forecast the potential of each message
• Anyword offers customizable templates and real-time collaboration
• Provides performance reports and analytics to optimize content on-site
• Audience Engagement Score and customer profiles to target specific audiences

Pricing

Pros and Cons

Bottom Line

Anyword is a powerful AI-powered copywriting tool that has been used by numerous businesses to boost conversion rates and grow their audience. The tool is a game-changer for copywriters, marketers, and business owners as it can enhance click rates and increase revenue using artificial intelligence and smart copy. The tool is user-friendly with a straightforward interface, making it easy to use for newcomers in the digital marketing industry. Anyword works well for ad copy, blog content, and email subject lines, and its unique tools and insights make it ideal for connecting with audiences. Unlike other AI writing tools, Anyword doesn’t randomly generate content but grounds it in specific audience preferences, making it very effective for sales. Overall, Anyword is a great all-around AI copywriting tool that can help businesses write better and more effective content while retaining a strong connection with their audience, even if it comes at a certain price.

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3. Describely

Overview

Describely is an AI-powered software tool designed to create product descriptions by entering basic information, making it ideal for e-commerce companies and marketing agencies. It offers a wide range of tools for marketers and copywriters, including ad copy, taglines, and content generation. With Describely, users can generate various types of content, including blog posts, landing pages, and webinars, in any language. The tool uses AI algorithms to create unique text that matches the user’s writing style, ensuring effective campaigns for both the customers and the business. Describely is a versatile platform that simplifies content creation, and it’s perfect for freelancers, marketing teams, or anyone looking to accelerate their growth through tailored marketing.

Key Features

• Describely uses advanced AI technology
• It can create product descriptions, ad copy, and social media posts, amongts other
• The tool is user-friendly and comes with a Chrome extension, WordPress and Shopify plugins, and built-in integrations to support your workflow
• Personalization options help engage target audiences, and real-time audience response monitoring allows for performance improvements
• Copywriting styles and strategies can be easily measured for impact, and a wide range of templates are available
• Allows for creating, organizing, and editing copy all in one place

Pricing

Pros and Cons

Bottom Line

Describely is an AI copywriting tool that can automatically generate compelling product descriptions, saving e-commerce businesses time and money. It is best suited for eCommerce and Enterprise businesses that require generated content related to sales and value. With Describely, writers can save their ideas on the platform’s cloud storage. However, credits can expire if not used within a certain time frame, so it is important to keep track of them. The tool is quick, functional, and robust, allowing users to instantly write ads for Google, Facebook, Instagram, LinkedIn, and more. Although users should verify the accuracy and truthfulness of the output, as with most of the AI content tools. Describely is a great option for short-form content at its price point. Used with content optimization tools and Grammarly, Describely can be effective for longer-form content.

4. Peppertype.ai

Overview

Peppertype.ai is an AI content writer that focuses on speed in delivery, making it a good option for those who don’t want to wait long for content to generate or spend a lot of money. The tool uses machine learning to provide relevant responses to users, including insights into their emotions and suggestions on what to do next. Peppertype.ai can generate content for a variety of purposes, including social media, blogs, news, and product reviews. Users can create a new project, enter data, or use templates to get started. The tool lets you build a library of your preferred copy styles, such as Simple, Confident, or Inspirational, and then generates content based on your chosen style and topic. The engine has been trained with over 100K+ of content to produce engaging and persuasive content quickly and easily. Peppertype is an excellent tool for writers who want to create high-quality content without spending a lot of time or effort.

Key Features

• Quick AI content generation with current technology
• Lightweight toolset, making it easy to operate
• Sentence formatting for the best readability and engagement across different mediums
• Powerful engagement metrics to analyze and adjust content on the fly
• AI-powered grammatical checker and automatic sentence rephraser
• Advanced plagiarism checker to ensure unique content
• Suitable for businesses, bloggers, writers, content creators, social media managers, marketing managers, and social media specialists

Pricing

Pros and Cons

Bottom Line

Peppertype.ai is a great option for businesses looking for affordable copywriting services. This platform offers artificial intelligence copywriting for reasonable prices and has a lifetime deal, making it even more attractive. Users can generate content for emails, blog posts, and web content by entering a keyword or phrase into Peppertype’s simple interface, which uses the knowledge of both copywriters and AI. Copywriters looking to improve their skills will also find this platform useful. Although there is a variety of templates available, it’s worth noting that the choices are limited, and there is no long-form editor. Peppertype AI is a simple tool focused on speed and affordability, even if it is not the most advanced software out there.

5. Hypotenuse AI

Overview

Hypotenuse AI is an AI copywriting tool that has gained popularity among bloggers, marketers, and content writers. It is designed to make it easier for e-commerce sites to sell their products by generating compelling product descriptions. Hypotenuse has many features and can generate original content, descriptions, articles, and marketing copy for landing pages, Google ads, and product descriptions in minutes. The content produced is high-quality and plagiarism-free. Hypotenuse uses AI to create unique pieces of content that are relevant to your niche, and you don’t have to be a skilled writer to use it. This can be a valuable tool for businesses looking to improve their marketing strategies without committing significant resources.

Key Features

• Hypotenuse AI utilizes machine learning technologies to quickly generate high-quality content
• Users can create a range of content, including product descriptions, advertising copy, and blog posts
• The tool seamlessly integrates with your content management system and product management system, streamlining workflows
• Built-in collaboration features allow teams to work together on content creation.The batch generation feature lets users create multiple product descriptions at once by importing via CSV or Shopify
• Hypotenuse AI offers features for summarizing existing content, generating product catalogs, and creating AI art
• The paraphrasing tool allows users to reword sentences or paragraphs
• Content Detective helps users fact-check articles and find sources
• A guided blog post writing workflow offers control over the generation of titles, outlines, and full articles
• It offers an Instagram caption generator, Google ads generator, Facebook ads generator, and other features for generating social media captions and ad copy

Pricing

Pros and Cons

Bottom Line

Hypotenuse AI is a user-friendly tool that offers a quick and easy way to create high-quality content for people looking to save time and effort. The AI technology does all the hard work for you, making it ideal for content marketers and those wanting to improve their SEO rankings. While the software is still fairly new and has some issues that need to be worked out, it is a great option for anyone who wants to become a more efficient writer. Hypotenuse’s focus on e-commerce makes it stand out among other AI writing software, with specific features and workflows tailored to e-commerce use cases. With its bulk import and product catalog features, e-commerce sites should definitely consider using Hypotenuse AI.

6. MarketingCopy

Overview

MarketingCopy AI is an AI-powered marketing copywriter that helps businesses and entrepreneurs to create high-quality and conversion-maximizing copy for ads, websites, social media, emails, and blogs with minimal time and effort. It offers more than 70 AI tools to create effective marketing copy, ranging from Facebook ad copy to blog post outlines. MarketingCopy allows users to gain an edge in creating marketing copy, from brainstorming content ideas to writing complete blog posts. It also features an instruct AI, long-form writing assistant, and blog post wizard, making it easy to scale long-form marketing copy needs. The software is specifically designed for online businesses and entrepreneurs and enables users to create short form copy and long-form copy using the powerful Long Form Writing Assistant and Document Editor. With MarketingCopy, you can take care of the products, while it takes care of the words.

Key Features

• AI-powered tools: Sentence Rephraser, Style Editor, Sentence formatting, Grammar Check, Autocorrect
• Supports 25 languages
• Creates high-quality copies quickly and easily
• Can generate both long-form and short-form copy
• Ideal for creating blogs and articles in minutes
• Allows for easy organization of contents and documents into projects
• User-friendly interface
• Helps overcome writer’s block and reduces the need for extensive editing
• Can generate copy in various tones and styles

Pricing

Pros and Cons

Bottom Line

MarketingCopy provides a set of more than 70 built-in tools that cover various aspects of marketing copy such as product descriptions, digital ads, email tools, website copy, social media tools, and sales copy. Additionally, it supports more than 20 languages and generates marketing copy in these languages. The UI is well-designed, and it allows users to manage multiple projects and documents under one account. The platform lacks the ability to show the history of content generated with its outputs, but it does offer features such as SEO assistant, Google Chrome extension, and team collaboration in its roadmap. Despite this limitation, the tool provides high-quality outputs and a lifetime deal, making it an ideal option for digital marketers, copywriters, e-commerce store owners, and bloggers. The UI/UX design is user-friendly and provides easy access to short-form AI tools while writing long-form content. However, the platform lacks a plagiarism checker and the ability to control the number of outputs generated. Overall, MarketingCopy.ai is among the best AI copywriting tools available, built on the pros of other similar tools.